Ink Blot
Ideas, opinions and general musings on all things wordy.
The quiet language of luxury: how tone of voice builds desire
How do luxury brands make themselves heard, without raising their tone of voice?
That’s a wrap
It’s been a year of strategic thinking, new collaborations and a few enduring truths. Here’s our take on the year.
A taste of family tradition
Angela Hartnett’s new range is a celebration of craft and timeless taste – a little like our words
Stronger branding through better understanding
(PART THREE) How behavioural science shapes the brands we love and the products we choose
Can we read your mind?
(PART TWO) How behavioural science shapes the brands we love and products we choose
Decisions, decisions
(PART ONE) How behavioural science shapes the brands we love and products we choose
