Stronger branding through better understanding

Ink Blot

Ideas, opinions and general musings on all things wordy.

Stronger branding through better understanding

Tom Chesher 02/10/2025 Tom Chesher 02/10/2025

Stronger branding through better understanding

(PART THREE) How behavioural science shapes the brands we love and the products we choose

Tom Chesher 24/09/2025 Tom Chesher 24/09/2025

Can we read your mind?

(PART TWO) How behavioural science shapes the brands we love and products we choose

Tom Chesher 17/09/2025 Tom Chesher 17/09/2025

Decisions, decisions

(PART ONE) How behavioural science shapes the brands we love and products we choose

Cat Hunter 11/09/2025 Cat Hunter 11/09/2025

The green carpet treatment

Why sustainability is crucial in luxury branding

Cat Hunter 03/09/2025 Cat Hunter 03/09/2025

Rough diamonds

3 things that cheapen a luxury brand voice

Tom Chesher 12/08/2025 Tom Chesher 12/08/2025

Sizzle. Sausage. Or story.

What hooks today’s customers?

Cat Hunter 06/08/2025 Cat Hunter 06/08/2025

Content super nova?

Why narratives should be your North Star

Cat Hunter 10/04/2025 Cat Hunter 10/04/2025

Myth busting

Five tone of voice fallacies

Carl Godfrey 27/03/2025 Carl Godfrey 27/03/2025

Mixed messages

Are all your channels speaking as one? And do they need to?

Tom Chesher 26/03/2025 Tom Chesher 26/03/2025

20 years of Ink

Lessons from the sharp end

Carl Godfrey 24/03/2025 Carl Godfrey 24/03/2025

Becoming a B Corp

The five things we’ve changed

Carl Godfrey 21/03/2025 Carl Godfrey 21/03/2025

Do androids dream of electric suites?

Why AI struggles to convey luxury

Carl Godfrey 19/03/2025 Carl Godfrey 19/03/2025

TOV SOS

The problem with most brand voice guidelines

Tom Chesher 14/03/2025 Tom Chesher 14/03/2025

Do we speak American?

Why copywriting for US audiences is more than using ‘Z’s

Carl Godfrey 14/03/2025 Carl Godfrey 14/03/2025

Five copywriting predictions for ‘25

Professional services needn’t sound boring

Carl Godfrey 10/03/2025 Carl Godfrey 10/03/2025

Professional services needn’t sound boring

Building your brand with tone of voice

Carl Godfrey 05/03/2025 Carl Godfrey 05/03/2025

How to brief a copywriter

The two things your copywriting agency really needs to know

Tom Chesher 28/02/2025 Tom Chesher 28/02/2025

Packaging a punch

How ‘wackaging’ is still shaking up the shelf

Three reasons your web copy is hurting your conversions

Tom Chesher 05/02/2025 Tom Chesher 05/02/2025

Three reasons your web copy is hurting your conversions

Tom Chesher 22/01/2025 Tom Chesher 22/01/2025

Opposites detract

Why opposites aren’t always the answer