A taste of family tradition
Simple, elegant and authentic – and (of course) totally delicious.
We loved working with Waitrose and Angela on her new biscotti range, inspired by her family’s connections to Italy. We developed a tone that reflected Angela’s personality: warm but never flowery; indulgent, yet never overblown.
Want to refresh your tone of voice for 2026? Or considering how to build messaging that works in the AI-age?
