A new chapter in brand storytelling for
NoteWorthy
Services
Website Copy
Editorials
CRM
Industry
Hospitality
Luxury
Travel
Few brands have quite so compelling a story to tell as NoteWorthy. Curators of bespoke travel experiences and encounters, they have spent 40+ years blazing a trail in the luxury market. When we were invited to create strategic copy for their new website, we joined them on a journey of real discovery. Along the way, we crafted content that expressed their new brand voice – and spoke to discerning guests on a personal, deeply meaningful level.
Website content
No two NoteWorthy journeys are the same. So, our (welcome) challenge was to vividly capture the breadth of possibility open to guests – in just a few, website-friendly words. We really immersed ourselves and got to the heart of the business, speaking to everyone from travel advisors to the brand’s founder, to really bring the reader into the picture.
Editorials
NoteWorthy opened their little black book to us – and we opened a window into their beautifully curated world. Each online editorial we write isn’t just an inspiration piece; it’s a chance to tell a little more of the brand story.
"Ink quickly understood and translated our new tone of voice into a true human expression of the NoteWorthy brand. They captured the character behind our verbal identity with precision, ensuring it signalled cultural fluency, reliability and a quiet sophistication, reinforcing our position as a trusted partner. They delivered every project on time, and consistently presented thoughtful, creative options. "
– Brona Kelly, Head of Sales, Marketing & Communications, NoteWorthy