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Lenz & Staehelin
Lenz & Staehelin is one of Switzerland’s leading law firms with offices in Geneva, Lausanne and Zurich. As part of a full brand overhaul, its marketing team approached Ink to help define its tone of voice and then roll it out across all content for a radically visually bold, new website.
Services
Tone of voice
Website
Industry
Professional Services
Tone of voice
We started with in-depth consultation with partners to help define the tone of voice and messaging. This involved virtual meetings and face-to-face sessions in Geneva and Zurich to shape a voice that was distinctive, original and reflected the firm’s brand values and reputation for excellence.
Testimonial
“The Ink team was very responsive to our enquiry from the start – facilitating a number of enlightening online sessions with partners and our in-house marketing team to explain their processes and thinking around tone of voice and content generation.”
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Website
Once the framework tone of voice was agreed, we began the process of writing fresh content by applying the tone to all key website sections. We gathered information in a variety of ways ranging from multi-participant online calls through to emailed questionnaires to make sure we had the right messaging in the right order. We then wrote bright, dynamic content and managed the project workflow – from client review to authors’ corrections and sign off using a real-time project management platform.
Lenz & Staehelin’s striking new look and feel have further strengthened standout for ‘the World’s Swiss law firm’.
