Bold thinking in practice
Walker Morris
Bold thinking. Simply delivered. This is the brand promise for law firm, Walker Morris, and the guiding principle behind its communications. We’ve been helping convey this decisive approach in their case studies and events communications, bringing clarity to complexity and unearthing the narratives that show the firm’s values in action.
Services
Case Studies
Storytelling
CRM
Website
Industry
Professional Services
Case studies
We tell Walker Morris’ success stories, writing case studies about deals, partnerships, major projects and courtroom dramas that have been years in the making.
To get to the heart of the matter, we interview the people who have been at the coalface, uncovering what made the difference and turning complex legal work into compelling narratives that play to the firm’s strengths.
“Ink’s copywriters use emotive storytelling to highlight the real‑world impact of our biggest deals. The case studies are a core element of our rebrand, and the team has been responsive, flexible and easy to work with throughout.”
Christian Collinson, Director of Business Development and Marketing, Walker Morris
Events positioning
There’s no shortage of events these days. So how can you persuade a time-poor audience to take notice – and turn up? Having an incredible speaker is a good starting point. But nailing your core narrative helps too.
For Walker Morris’ Illuminate programme, we developed positioning that made the events feel relevant for each lawyer, speaking to their individuality and the legal issues they face.
Our boilerplate and CRM messaging cut through their busy schedules – and inboxes – to help create multiple sell-out events.