From click-throughs to cut-through with
Small Luxury Hotels of the World
A partnership that began way back in 2014, our work for Small Luxury Hotels has taken us to the far corners of the travel world. Since then, we’ve written thousands of pieces of copy that capture the distinctive personality of each boutique hotel – all within the carefully defined SLH brand voice.
Over a decade on and it goes without saying that luxury travel has evolved. Guests are increasingly demanding authentic, purposeful, sustainable and truly immersive experiences. And we’ve stepped up to the strategic challenge. We’ve helped our client stay fresh and stay relevant to discerning customers who want to be guided away from the well-worn tourism path. From Himalayan Mountain retreats to castles in the Scottish Highlands, bringing these places to life requires a little storytelling. So, are you sitting comfortably?
Services
Editorials
Campaigns
E-Newsletters
Website Copy
Industry
Hospitality
Luxury
Website content
The Inuit may have around 50 different words for snow, but we’ve come up with many ways to describe sand for SLH’s beach destinations. We write hundreds of pieces of hotel and region content for SLH.com each year, keeping web copy original, enticing and travel cliché-free.
“Testimonial?”
– Jessica Sparkes, Global Director of Marketing & Wellbeing Collection
Campaigns
At an SLH hotel, the little details make the biggest impressions. So when our client asked for our help to develop a campaign celebrating this, we successfully pitched ‘Finding the One’ – championing people and place.
Tactical e-newsletters
A real success story, our email campaigns have been helping SLH with cut through and click throughs. Balancing creative nous with commercial intent, we’ve given our client’s regular and tactical e-newsletters a fresh twist to stand up to fierce inbox competition. With open rates now averaging 65%, our content is really clicking.