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Friday 19th September 2014 /
Walking the talk
InterfaceFLOR is much more than a carpet tile manufacturer – they are also one of the most forward-thinking environmental companies in the world. The problem was their global communications lacked a consistent ‘voice’.
With offices and manufacturing sites all over the world in Asia, Australia, the USA and Europe, they needed flexible tone of voice guidelines – rather than strict rules – to allow for individual creativity in each region. We developed a set of tone of voice values based firmly on their brand, and showed how they could be applied to all their different literature.
The guidelines were a huge success, giving this global company one compelling voice.