Communicating complex products and services in a structured way for an educated audience was the challenge BAE Systems gave us.

We wrote a series of 5 capability brochures for BAE Systems – each describing different sectors of their business. Having set the language in the initial stages of the project, we rolled this style out across the whole set. And to understand their key messages, we ran a series of interviews with key employees. The resulting brochures had the desired impact and were used by the business as leave-behinds at trade shows and mailed out to interested clients.