Water, water everywhere…

The bottled water market is, forgive the pun, becoming rather saturated. Brecon Carreg have been bottling natural mineral water in the Brecon Beacons National Park for years. And to give their products a bit more ‘stand-out’, we were asked to create marketing copy for their consumer literature.

Working with the design agency 6721, we developed concepts for a flyer and wrote copy to complement their brand and tone of voice. We avoided the much-trampled ‘pure’ approach associated with many other water products and instead chose a quirkier route that had real character and verve.