Giving the construction industry a voice

The Travis Perkins Group is a leading supplier to the UK’s construction industry. We were asked to develop the tone of voice for four brands under the TP Group umbrella: Travis Perkins, Wickes, City Plumbing Supplies and CCF.

After an in-depth audit of each division’s brand values and existing communications, we interviewed key brand guardians to pinpoint a direction and create a framework for the tone of voice guidelines. Each division was delighted with the results. The guidelines have paved the way to greater ‘stand-out’ for the Travis Perkins Group, and provided employees with the means to express and strengthen the brand values with every piece of communication.