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Tuesday 21st May 2013 /
A bit of lateral thinking goes a long way
Standing out from the crowd is a challenge for any car brand – but Kia's approach is so unique, you can't help but notice. While most car manufacturers need twisty mountain lanes and erupting volcanoes to impress customers, Kia takes a different approach – they recently ran a mock ‘60s slasher movie’ TV ad featuring a mad cartoon axeman... surely a first in the automotive sector?
E3 is their full service digital agency, and we work with them to keep Kia's fun tone of voice alive online. Over the past few months we've written emailers, web banners and landing sites to support their TV ad campaigns – all in their signature cheeky tones.