E-temptations

How do you tempt desk-bound workers to take a break? The chosen route was straight to the workers’ desktops through emailers. We worked on a series of regular emailers that were sent to potential Best Western customers. We developed a visual theme and snappy headline for each one – something that tied in with the seasons but also had a compelling call to action. We also developed emailers for a business audience, again centring around the different seasons and the various benefits of ‘taking a break’.