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Monday 21st April 2014 /
Making mortgages click
Platform is Britannia’s award-winning intermediary mortgage lender. We’ve created ad concepts for a number of Platform’s expanding products and services. For Clickapplication, a new online mortgage application tool, we came up with snappy headlines and short but effective body copy to market the service to a competitive broker market.
On the back of these, we created concepts and copy for six new Platform products. Staying true to Platform’s preference for simple but arresting imagery and messaging, we used ‘expansion’ as a theme for our ideas. The results were very ‘Platform’: direct, eye-catching and memorable.