With a background in account handling and planning at board level, Giles isn’t all about pretty words – those come later. First he looks at a brief from a marketing point of view. Then he puts his copywriting experience to full use – experience that he applies to everything from annual reports to ads.
Ink highlights:
Crafting clear, informative annual reports for Unibet and the Met Office; brainstorming concepts and writing for companies as diverse as Serimax and Royal Mail.
Favourite word:
Notwithstanding