Who we are

We’re a team of copywriters, tone of voice consultants and writing coaches. As well as our core team of eight writers, we also draw on the expertise of another 10+ associates. This means we can offer more expertise, more styles and more experience. Plus we can expand to tackle big or urgent projects.


Tom C

Tom is a strategic copywriter, tone of voice consultant and one of the two founders of Ink. Over the past 15+ years, he’s worked with some of the UK and Europe’s leading brands on guidelines, campaigns and integrated communications.

Some of his ‘career highlights’ include tone of voice projects for Waitrose, Claridge’s, Santander and Sofa.com. He works with a diverse array of clients, but tends to specialise in luxury, lifestyle, hospitality and retail writing.

Before starting Ink, Tom worked at a copywriting agency as an account manager, copywriter and creative director. And before that, he was awarded a first-class degree in English Literature from the University of Birmingham. These days, when not hunched over a MacBook, he enjoys running (more parkruns than marathons), travelling and pretending to be a dinosaur-steam-train-Gruffalo hybrid for his two toddler-aged children.


Simon is a co-founder of Ink Copywriters and has been a writer for over 15 years. In that time, he’s developed the tone of voice for a host of companies including retail banks, DIY chains and high-street fashion brands.

He’s written for numerous car marques (steering well clear of automotive clichés along the way), developed a range of jokes for a cheese brand aimed at kids (have you heard the one about…?) and documented the weather for our long-standing client, the Met Office. He’s even written a coffee-table book about the history of aviation for an aeroplane manufacturer.

When not tapping away at a keyboard, Simon likes to pretend he’s the outdoor type and can often be seen walking around the UK coastline carrying a surfboard.

Tom H

Tom is our Client Services Director and acts as the eyes and ears of Ink. With a BA in Geography and Archaeology he certainly helps unearth new customers across the world – while also managing a bunch of clients ranging from Tata Communications and the Met Office to GE, LexisNexis and a host of design agencies. The rest of his time is used to keep the writing team busy and out of mischief.

Before Ink, Tom worked as Account and Advertising Director at BBC Magazines, and (some say surprisingly) on the fashion section of Time Out magazine. 

When he has a bit of spare time, (away from his young family and wife) he attempts to play cricket for his local team, go quizzing with a few geeky mates and has even just completed his first 10K run, which he’s justifiably proud of. Just ask him.


Sophie is an award-winning copywriter who has a huge variety of FMCG, charity, retail, digital and financial experience. Whether it’s painting a mesmerising picture of a luxury hotel, filling in the cyber-security gaps in a CFO’s knowledge, or grabbing the attention of a savvy millennial in less than 0.5 seconds. She specialises in B2B, B2C and e-commerce copy, as well as scripts for TV, radio and online.

After being awarded a BA (Hons) degree in Graphic Communication from Central Saint Martins, Sophie began her creative career in advertising. This was initially as an art director, before becoming a copywriter and head of copy throughout the noughties in leading UK agencies.

Since joining Ink nine years ago, Sophie has worked with a wide range of clients including: Halifax, Miele, Jameson’s Whiskey, Accenture and JW Marriott. Now, when she’s not busy putting on different tone of voice ‘hats’, you’ll find her running around after her two young teenagers, or up and down the (too many) hills of Bath.


Tim is a highly experienced business writer with a 20-year track record gained since cutting his marketing teeth in post-graduation jobs at American Express Europe and Thomson Travel.

Words have long been big in Tim’s life – even if they were often in a foreign language when completing his MA Honours degree in French and Spanish at the University of St Andrews. Tim has extensive experience researching and writing content for websites, annual reports, case studies, e-newsletters and off- and online direct marketing material for clients in the UK, Europe and the Middle East. He’s also the lead on the many training workshops Ink delivers to help our clients use their brand tone of voice – or simply write better.

Out of hours you might catch Tim bossing the Bristol streets on his bike, shopping for foodie ingredients or singing a cappella with other grumpy old men.


Jen joined Ink soon after graduating with a first in English from Exeter University. In the (scarily swiftly passing) years since then she’s worked on digital copy, tone of voice guides, headlines and naming projects – bar a month or two off travelling around Italy and Namibia.

Perhaps unsurprisingly given her globetrotting tendencies, Jen’s top projects include writing web copy and blog articles for Small Luxury Hotels of the World. But she’s just as happy getting to grips with diverse subjects, from writing about space weather for Met Office magazine readers to online safety for school students.

When not at work, Jen balances pursuing various musical interests with sitting around reading stories and eating biscuits.


Before joining the Ink team, Matt spent several years working on product propositions and campaigns for global technology brand Dyson. He’s also written a variety of comms across consumer IT, education and recruitment, and prior to discovering that ‘copywriting’ is an actual job you can get paid for, he studied for an MA in Scriptwriting.

During his time with Ink, Matt’s tackled naming projects, recruitment campaigns, app launches and much more besides for clients including Vodafone, Honda, Ticketmaster and Tata Communications.

Away from the keyboard, he enjoys wheezing his way around the annoyingly undulating countryside of Bath and beyond by foot and by bike, and attempting to prove his future parental suitability by successfully failing to kill his house rabbit.


While studying for her degree in Creative Writing with Publishing at Bath Spa University, Emma completed a work placement at a Bristol-based copywriting agency. This is where she discovered her love for the craft.

After that, she mixed freelance work with her studies, writing newsletters, press releases and web copy for an international science-based company. Since joining the Ink team she has written for clients including Small Luxury Hotels of the World, law firm D Young & Co, and Guinness World Records.


Loren is a copywriter and account handler. Since joining Ink, she’s done everything from managing a 1,000+ page website project to whipping up one-liners, naming* new products to refreshing tired copy.

At Ink Loren’s written copy for clients as diverse as the Met Office, Rolls-Royce and Guinness World Records. A keen traveller, she spends a lot of her time in the luxury and travel sector, working closely with Claridge’s and Small Luxury Hotels of the World in particular – and getting itchy feet along the way. As happy editing as she is writing, her eye for detail came from her past publishing role and a degree in English with Film from the University of Exeter.

When she hasn’t got a pen in her hand or a laptop in front of her, Loren’s likely to be checking out the latest film, literary festival or local restaurant.

*In fact, she’s been working on a personal naming project just recently – Loren’s off on maternity leave.


Bernice has been a part of the team for over 10 years. In that time, she’s taken care of the accounts and administration within the office. Her experience in cloud-based accounting systems keeps Ink running as smoothly as possible.

When she’s not at work, she loves spending time at her cottage near Bath, digging up her homegrown vegetables from the garden. Now her youngest child is about to start university, she’s making plans to fill her new-found free time with lots of travelling.


David is an award-winning copywriter boasting a portfolio filled with work for many major companies in the UK, ranging across a wide variety of media. 

During his career, he’s spent a day going up and down the M4 in a breakdown repair van, travelled to Ghana to interview fisherwomen and been rescued from the top of Snowdon while on a team-building exercise. His copy has launched a new kind of credit card, featured on TV, radio and billboard ads and generated millions of pounds for charities across the UK. 

Before working at Ink, David cut his teeth on copywriting at Broughton Jacques in Manchester and Brann in Cirencester. He moved to London to go freelance and has worked for companies and agencies across the UK. David’s love of words began during his student days, when he gained a first at Birmingham and an MPhil from Oxford in English Literature. The headline he’s most proud of? ‘Ooh la la without the blah blah blah.’


James is a creative copywriter and tone of voice consultant. Over two decades he’s built an extremely diverse spread of B2C and B2B experience – from established global brands to disruptive start-ups.

with Ink for over 10 years, he’s helped us develop multimedia campaigns and verbal identities for the likes of Waitrose, Small Luxury Hotels, Accenture and Vodafone.

His previous 10 years was spent in a black polo-neck and tattered Converse trainers as a hungry young ad-man. He won numerous awards at multinational agencies including Ogilvy – Johannesburg, and Y&R – Dubai where he became Creative Group Head.

A graduate in Law and English, with Journalism honours, James is at his happiest while travelling with his family, working on numerous unfinished novels and dreaming of the perfect tee shot.


Paul has vast experience writing in detail and to a very high standard about various sectors within the engineering, architecture and industrial spheres. These include writing and editing the blog for an architect/sustainable designer/TV presenter in the UK. He has also worked extensively on writing projects within the global automotive, mining and commercial/corporate property industries. This has included processing large amounts of technical information and transforming it into clear, concise and easy-to-understand copy.


Jo holds a first class BA in English from the University of Nottingham and an MA in Professional Writing. As well as running training courses for Ink, she writes for a variety of clients ranging from health clubs and travel companies to banks and universities. Recent projects have included working with Premier Inn, Halifax and Twinings. 


Having moved from London to Bath, Giles liked the ‘pretty city’ so much that he wrote a book about it – Hot Bath – The Story of the Spa (available in some good bookshops). Previously, he spent 10 years working in a London PR consultancy with clients such as Perrier, Weetabix, Allied Domecq, BT and Motorola before turning full-time to copywriting.

His experience covers an exceptionally wide range of business sectors – from FMCG through to IT, and projects that range from social media posts through to weighty annual reports. As a Spanish speaker and cricket fanatic, his ideal job would be writing about Test matches in Madrid – sadly, not an assignment that is likely to occur any time soon.


After graduating from Cambridge, Caroline decided to put her love of words to work. She first trained as a financial copywriter for MoneyWeek before branching out into a wide range of sectors, from science and research, to baby products and education.  

Caroline has a real knack for turning complex information into clear, accessible copy that speaks directly to the target audience. As comfortable researching and writing 20-page investment reports as she is creating snappy headlines, Caroline brings versatility and creative flair to every project. 

Away from her desk, she’s usually hanging out with her kids, reading a book or meditating. She’s even been known to exercise once in a while.

Pete the Proof

Pete is a born pedant and has been proofreading professionally, apart from a foray into the music business, since leaving school way back in the last century. Over the years, he has worked on advertising, promotional literature, magazines, books, CVs, websites – anything that could benefit from his eagle-eyed input. He continues to wage war on errorism while promoting concise, excellent writing.


Mark has been a professional writer for over 30 years, including eight years as a full-time copywriter at several top London agencies. During that time, he worked mainly on above-the-line advertising, including TV, radio and posters. As a freelance writer since 1991, Mark has worked on above- and below-the-line campaigns (for both on- and offline) with special emphasis on conceptual work and websites. When not writing, Mark spends his time raising chickens for eggs, bees for honey and pigs for the freezer. 


Zita is a master of both short and long copy. Over the last 25 years she’s written virtually every kind of consumer and business communication for clients as diverse as Schroders, Tesco, Sky, KPMG and the Environment Agency. Whatever the project, she brings a distinctive blend of intelligent thinking, strategic and commercial understanding, and creativity to the task. Above all, she loves to tell a story (Zita also makes BBC radio documentaries and has had two novels published by Hodder & Stoughton). So if you’re looking for someone to bring alive the story of your brand, people, product or service, she’s the woman for you.

Outside writing and producing audio, Zita mostly takes a busman’s holiday – reading and listening to the radio. But she also squeezes in a fair amount of wild swimming, singing in an a cappella choir and growing sweet peas from seed.


Theresa is a highly versatile, award-winning messaging strategist and copywriter with more than 25 years’ experience across most comms disciplines. While specialising in B2B and tech, her expertise draws on work with global and national brands across diverse sectors. No matter how complex the subject, she helps brands clearly and simply express themselves. Which makes them more meaningful to their audiences, whether customers, employees, investors or stakeholders.

With a 2.1 in Psychology and Sociology from the University of Bristol and four nearly grown-up children, Theresa’s still dreaming of taking off, seeing the world and finding that place where the grass is always greener.