Tone of voice development
By accident or design, your business already has a tone of voice: a way of speaking that is 'you'. It may be clear and consistent. It may be muddled and distant. But, like it or not, it is slowly seeping into your audience's minds.
We are experts in finding and defining the right voice for your business. And, once we've pinned it down, we can write guidelines and deliver training to help your team bring it to life.
Conceptual thinking
Chicken or egg? Word or image? Everyone has their own ideas about where the creative process should begin. But what we can say for sure is that, at Ink, we have helped all kinds of design agencies and clients develop killer concepts and integrated campaigns.
Naming products or services
The right name could mean the difference between a lawsuit and the latest must-haves. We have a proven process for generating names, using the Ink team's talents and (should you choose) focus groups to get the public's view on your chosen shortlist.
Reading material
Request a brochure
For more info on Ink Copywriters read our award-winning broadsheet brochure. Send us an email and we'll send you a copy.
Peruse our presenter
View our latest copywriting and tone of voice work in our portfolio presenter. Send us an email and we'll send you a copy.