Personable copy for the people’s car
As a business renowned for witty advertising, VW wanted their communications to have a light touch of charm and gentle humour. So we helped bring their products to life with some energetic copy.
We refreshed the VW customer finance, welcome and renewal letters, plus worked on various finance brochures for their retail and commercial vehicle ranges. Our work didn’t just help engage their customers – it also explained these often complex packages in clear, everyday language.