A voice on the world stage
Global giant Tata Communications was in the market for a new content partner – and Ink ticked all the boxes. Since 2014 we’ve been turning dense technical copy into engaging content that speaks to a worldwide audience.
From case studies and White Papers to storyboards and scripts, we’ve become Tata Communications’ go-to partner for engaging copy. Our copywriters have got to grips with the client’s systems and security requirements, working on over 700 projects to date.
Tone of voice
With a presence in over 200 countries and territories worldwide, consistency is key for Tata Communications. We stuck closely (but not blindly) to brand guidelines – flexing the tone to get it working harder and keeping pace with the company’s continual evolution.
Working with teams based in San Francisco and – most recently – India, means new projects can land around the clock. We take ownership of every task, working within Tata Communications’ intranet site to manage the workflow.
“Who knew such excellent copy could be created so quickly? Given our dynamic pipeline of new work, I’ve often made last-minute, challenging requests of the good people at Ink Copywriters. They have never disappointed.” Frederick Speers, Content Manager & Editor