Putting out-of-this-world luxury into words

Our partnership with SLH began when they refreshed their website back in 2014. That set us off on a journey writing travel cliché-free descriptions of countless boutique hotels and their amazing locations.

Our journey so far

We don’t shy away from a challenge at Ink. And SLH certainly set us one – writing 1,000+ pages of copy, covering both travel destinations and hotels, in just seven weeks. A project of this scale involved careful project management and a team of experienced writers who could make sure the copy was fresh, enticing and in line with SLH’s tone of voice.

From there, we’ve continued to write SEO friendly web copy for all new hotels that join this luxury brand. And we also support them with their travel blog, The Journal, researching and writing articles that help readers see the world the SLH way.

“Ink provide us with ever-changing copy that retains our brand’s voice without feeling stale. Their ability to come up with endless and unique ways to tell a story adds real value to our brand voice.”– Miles Nicholson, Director of Marketing