Building publicity

Mira showers stake their name on quality and long-lasting craftsmanship. We helped get the message out.

We worked with Mira writing copy for their three newsletters, aimed at consumer, trade and social housing markets respectively. This required us to conduct research into different Mira products and interview everyone from Mira engineers to customer services agents. We also developed copy matrices for new and revamped products, putting together ad lines, straplines and boilerplate copy for use across a wide range of communications.

“Ink turn technical information into creative copy that really speaks to our audiences. From newsletters for plumbers to detailed case studies, they always get to the heart of what we’re trying to say in just the right tone – and are full of new ideas.” – Roger Crabb, Marketing Director