Words good enough to eat

When Jordans Cereals decided to modernise their image, they asked us to re-write their site and e-newsletters in time for the launch of their new muesli range. To appeal to a younger audience, the tone of voice needed to convey a sense of personable, ‘relaxed expertise’ – encompassing Jordans’ passion for their products and belief that natural food is better for everyone, as well as the environment.

Movies, daily blog-style news, health advice, competitions, recipes and articles about Jordans’ 150-year history were condensed into readable and easy-to-navigate chunks. Interaction was also key – with ‘Friends of Jordans’ registering on-site every few minutes. For a premium breakfast brand, using the web has proved to be a great way of getting into people’s hearts, minds and cereal bowls.