Perfectly pruned web copy

Interflora came to us to transform their outdated, keyword-stuffed county and international delivery web pages.

Algorithms change all the time – and it’s no longer the case that the more keywords, the better. To keep Interflora’s search position strong, we were asked to write new copy for 175 pages in an agreed tone. This involved weaving SEO terms in more naturally to create useful and readable content: