Inspiring IKEA’s customers – one email at a time

Ink was heavily involved with developing the IKEA customer emailers. Working together with a specialist digital marketing agency, we made sure that subject matters such as ‘make more of your garden’, ‘it’s tidy up time’ and ‘revamp your bedroom’ expressed the fun and irreverent side of the IKEA tone of voice. But we also sent out an important sales message to the customer and made them aware of the fab new products on offer.