It’s playtime

Creating quality children’s toys and games may seem like child’s play, but getting them to stand out on the crowded shelf can be a major challenge. When London’s most famous toyshop, Hamleys, wanted to refresh their range of own-brand product packaging, we were asked to help them achieve that eye-catching appeal. The real creative challenge was capturing the features, benefits and excitement of each product in line with a specific age group and within a limited word count.