Inspiring brands to take on the impossible
Breaking a Guinness World Record (or even trying and falling short) can provide a huge boost for any brand. We’ve been writing a series of landing pages, brochures and emails to persuade companies to take on the ultimate challenge.
We drafted a number of emails encouraging people to sign up, search for inspiration, or simply sit tight while GWR arranged an event. We also re-vamped their existing brochure, selling the pros of breaking records to the PR world. And throughout everything we maintained a direct, conversational and upbeat tone of voice.