On-trend tone

FATFACE has been the go-to brand for style conscious outdoorsy types for nearly thirty years now. They’re known for their hardy clothes and light-hearted take on life. So when they asked us to help spruce up their tone of voice we jumped at the chance.

We started with their winter and Christmas launches, adding a light touch of wit and whimsy to the festive copy. And we went on to write messages around their ethical approach to retailing, alongside a series of product descriptors. It’s all still early days and we’re excited to find out what the new seasons bring.

“Ink have been awesome to work with. They’ve been super flexible with our timescales and demands – even when we needed them to jump on things at the drop of a hat. They’ve always felt more like an extension of our team than an external company.” – Clare Probyn, Retail marketing Assistant