Bright ideas. Boundary-pushing copy.
D Young & Co are patent lawyers with a reputation for innovation. They came to us to help create a trademark tone of voice that would bring the same creative energy to their communications.
Blending a long history, a global reputation and a forward-thinking approach, D Young & Co were looking for a voice that would help them stand out in their marketplace. We stepped up, creating a tone that reflected their innovative brand and that appealed to their worldwide audience.
The next step was supporting D Young & Co to make their new tone of voice firmly a part of their culture. We held training workshops and developed editorial guidelines for their newsletter, ensuring every publication was more client-focused.