Cutting through the clichés

Working alongside Latitude Agency, we visited the Maldives to reposition and reinvigorate Coco Collection. Over eight days, we stayed at many of the leading luxury resorts in the region, getting a first-hand feel for what ‘luxury’ really means.

With this knowledge, we assembled an illuminating report on key messages, tone of voice and positioning. We developed a fresh set of values, supported by tone of voice guidelines. And we produced brochure copy for its elite private island: Coco Prive.