Flexible style, consistent tone

Cheval Residences offers a collection of luxurious serviced apartments in London’s most sought-after areas. Every residence shares the same values, but each has its own unique charm. To get this across, we developed tone of voice guidelines for Cheval’s central London addresses.

We crafted these guides with a key message in mind: each residence needed to have its own distinctive personality while still echoing the overarching Cheval tone.

We also drafted a collection of copywriting toolkits that helped make it easier to achieve consistency. Our writing was tailor-made to fit everything from the trend-setting Cheval Phoenix House to the traditional elegance of Cheval Thorney Court.