Elevating Armani’s brand

From the designer furnishings to its refined service, Armani’s first-ever hotel sits at the peak of the world’s tallest building – the Burj Khalifa. And our copy task was something of a tall order too.

We were asked to write the launch brochure for this high-end hotel. Our words had to capture the unique nature of the development, the out of this-world views and the signature Italian flair. And, to top it all off, our writing was approved by the man himself: Giorgio Armani.