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Damp squib or rocket fuel? How the right name can help your brand sparkle

While most people spend their Fireworks Night looking up, here at Ink we’ve been getting all worked up about the packaging. There are thousands of fireworks out there and someone has the tricky job of coming up with original, jump-off-the-shelf names for them. It’s not a brief we’ve been given (yet), but there are some…

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Getting more bang for your buck: how to work with your copywriter

Finding the right copywriter isn’t easy. Will they really understand what you do? Will they ‘get’ your brand? Would you be better off writing it yourself? And, once you’ve chosen a writer or team, how can you get the most from them? Here are our top tips for finding a writer and getting the results…

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Away with words

Away with words

With winter on the horizon, it’s no surprise that now’s a busy time for planning getaways to sunnier climes. But with so many travel blogs, destination guides and hotel websites vying for attention, it can be a challenge to stand out. So how do you stir the senses of your reader? And what does it…

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julentto-photography-364077

Lost in translation

Whatever the message and whatever the audience, with so many words to choose from it seems like the English language should have you covered. But that’s not always the case. Across the world, many languages have found words for feelings, concepts and experiences that don’t quite have an equivalent in English. Here are five of…

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Out with the old

Out with the old, in with the new

We’ve finally dotted the i’s, crossed the t’s, double-checked the w’s, and launched our brand-new website. If you’d like to work with us (or for us) it’s now easier to find all the info you need. You can also meet the team and put names to our hand-drawn faces – sketched in pen and ink,…

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Christmas Food

Tone of voice with all the trimmings

What do turkeys tell us about tone? And how can pigs in blankets help warm up your words? Your Christmas meal says more about writing than you may imagine. Jamie, Delia and Nigella. Three top chefs with three very distinct tones of voice. But how do they tackle the most important meal of the year?…

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Once upon a time

Once upon a time…

From Apple to John Lewis, the most successful brands are great storytellers. Here are some ways you can take a leaf out of their (best-selling) book. Since mankind first sat around a fire, stories have had an amazing knack for bringing people together. Whether written, visual or spoken, they help embed facts and trigger emotions….

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10 years and counting

10 years and counting

From texts to tweets: how technology has changed the way we communicate Let’s jump back to 2005. The world’s best-selling phone didn’t have a camera. Facebook was taking its first few steps outside of US Ivy League colleges. And few people had heard of such a thing as a selfie. 10 years on and we…

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The nine lessons of christmas

The nine lessons of Christmas (for brands)

Christmas may come but once a year, but for writers it holds some valuable lessons for 2015 and beyond. After all, the festive brand – including our most popular Christmas traditions – has been going strong for more than 200 years: what’s its secret?  1) Once upon a time Whether it’s the nativity or Home…

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