Christmas Food

Tone of voice with all the trimmings

What do turkeys tell us about tone? And how can pigs in blankets help warm up your words? Your Christmas meal says more about writing than you may imagine. Jamie, Delia and Nigella. Three top chefs with three very distinct tones of voice. But how do they tackle the most important meal of the year?…

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Once upon a time

Once upon a time…

From Apple to John Lewis, the most successful brands are great storytellers. Here are some ways you can take a leaf out of their (best-selling) book. Since mankind first sat around a fire, stories have had an amazing knack for bringing people together. Whether written, visual or spoken, they help embed facts and trigger emotions….

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10 years and counting

10 years and counting

From texts to tweets: how technology has changed the way we communicate Let’s jump back to 2005. The world’s best-selling phone didn’t have a camera. Facebook was taking its first few steps outside of US Ivy League colleges. And few people had heard of such a thing as a selfie. 10 years on and we…

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The nine lessons of christmas

The nine lessons of Christmas (for brands)

Christmas may come but once a year, but for writers it holds some valuable lessons for 2015 and beyond. After all, the festive brand – including our most popular Christmas traditions – has been going strong for more than 200 years: what’s its secret?  1) Once upon a time Whether it’s the nativity or Home…

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tongue tied acorn

Getting tongue-tied

The English language is full of weird and wonderful phrases. With so many to choose from, it’s not surprising that we sometimes get them wrong. Here we sort the moots from the mutes, and the fell from the foul, and explore some of our most popular ‘eggcorns’ – those linguistic turns of phrase that we just can’t…

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It's the booze talking

It’s the booze talking

When it comes to writing about alcohol, one false move can land you in hot water. You must walk the fine line between selling your product, and not promoting irresponsible behaviour. The answer for many brands is to sell an atmosphere or tell a story. You see it all the time in TV ads and…

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time for a copy clear out

Time for a copy clear out?

Rogue apostrophes, rickety content, out-of-date marketing messages… As a website evolves, it’s amazing how messy it can get. With spring upon us, now is the perfect time to take a fresh look at your web content and spruce it up. In the office or studio it’s fairly easy to spot the problem: filing cabinets are…

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Smoother customer journey

Creating a smoother customer journey

Ask most businesses what sets them apart and invariably they’ll say “service”. But what happens when, for whatever reason, you can’t offer that personal touch? Can a few choice words be a substitute for a friendly face? It’s a challenge faced across all sectors – from retail to telecoms. People expect greater customer service yet,…

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Cutting through the web

Cutting through the web

These days, we’re all writers, whether tweeting, texting, blogging or updating a website’s content management system. But just because you have the platform, doesn’t mean you’ll always give a spellbinding performance. Here are five simple ways to give your words more wow factor, get your message across, and – ultimately – increase business. 1) Keep…

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Ink on Twitter

We writers owe a lot to Roald Dahl. And back in 2010, we paid homage to his made-up words. Happy #RoaldDahlDay https://t.co/ZSSMxYTkUX

Had a great time with @arobertwebb & @ToppingsBath last night finding out #HowNotToBeABoy 📖

We're putting down the pens and catching up on our reading this #BankHolidayWeekend 📚

We're loving everyone's #favechildrenspoetry – here's one of ours:

Here's some #WednesdayWisdom for all you creative writers. https://t.co/RGDAQe9Auh

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