Great copywriting has an effortless quality. It can be playful, professional, witty or wise. But is it something that can be learned? Or is it an innate talent that’s hidden deep within? We think it’s a bit of both – a natural flair helps, but hard work can make the world of difference. Whether you…
Very proud of our writer @zitaadamson who created (recorded, edited and even presented) tomorrow's @bbcworldservice piece on #modernslavery. Listen to the powerful stories in this impactful piece of radio documentary.
There’s no such thing as a one trick pony here at Ink… But to make doubly sure, we saddled up and hit the trails for our latest training day.
#BackToWork and already considering a career change? See if you've got what it takes to become a great copywriter...
Writer's block? Here's a bit of #WednesdayWisdom to help you break out of it.