We are ink

We team up with design agencies, and many of the world’s leading brands, on all aspects of written communication and copywriting. It could be defining and developing tone of voice guidelines, rolling-out an integrated campaign, or editing and polishing copy. Most of all, we’ll make sure your communications connect with the people that matter.

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Christmas Food

Tone of voice with all the trimmings

What do turkeys tell us about tone? And how can pigs in blankets help warm up your words? Your Christmas meal says more about writing than you may imagine. Jamie, Delia and Nigella. Three top chefs with three very distinct tones of voice. But how do they tackle the most important meal of the year?…

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Once upon a time

Once upon a time…

From Apple to John Lewis, the most successful brands are great storytellers. Here are some ways you can take a leaf out of their (best-selling) book. Since mankind first sat around a fire, stories have had an amazing knack for bringing people together. Whether written, visual or spoken, they help embed facts and trigger emotions….

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10 years and counting

10 years and counting

From texts to tweets: how technology has changed the way we communicate Let’s jump back to 2005. The world’s best-selling phone didn’t have a camera. Facebook was taking its first few steps outside of US Ivy League colleges. And few people had heard of such a thing as a selfie. 10 years on and we…

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