Copywriting is all around us, glaring down from billboards, fighting for space on packaging. Sometimes it inspires us, but all too often it just fades into a crowded background.
Great copywriting should sparkle like a polished pebble. Tinkle like a triangle. And make your message whoosh around your audience's mind. Just like good design or a smart website, copywriting is at the heart of how your product, service or brand is received.
At Ink Copywriters we understand all of this. We're a team of award-winning copywriters and tone of voice experts who make words work harder, on everything, at every opportunity. Quite simply, we provide copywriting services, tone of voice consultancy and writing training for a veritable smörgásbord of clients - from top design agencies to some of the biggest brands around.
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The sheer 'lovelijubliness' of words 15/06/2010
It’s amazing really, with dictionaries packed with words, writers can’t help but make up even more.
Sometimes they do it to name a thing that only exists in their heads. Other times they simply want to amuse, confuse or 'discombobulate' their audience. And once in a while, the word or ph...
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