tongue tied acorn

Getting tongue-tied

The English language is full of weird and wonderful phrases. With so many to choose from, it’s not surprising that we sometimes get them wrong. Here we sort the moots from the mutes, and the fell from the foul, and explore some of our most popular ‘eggcorns’ – those linguistic turns of phrase that we just can’t…

It's the booze talking

It’s the booze talking

When it comes to writing about alcohol, one false move can land you in hot water. You must walk the fine line between selling your product, and not promoting irresponsible behaviour. The answer for many brands is to sell an atmosphere or tell a story. You see it all the time in TV ads and…