Cutting through the web

Cutting through the web

These days, we’re all writers, whether tweeting, texting, blogging or updating a website’s content management system. But just because you have the platform, doesn’t mean you’ll always give a spellbinding performance. Here are five simple ways to give your words more wow factor, get your message across, and – ultimately – increase business. 1) Keep…

Brainstorm

What’s in a name?

You only have to look at the big corporates to know that all sorts of brand names make an impact, make money and stand the test of time. But where do these names begin? And what do they have in common? Here at Ink, we’re often asked to develop names for brands, from new hotel…

waitrose 2

Refreshing the Waitrose Way

‘The Waitrose Way’ has always been at the heart of the brand’s philosophy. And we’ve been helping the brand communicate what it’s all about – developing the commitments, copy, and look-and-feel of this national campaign. From farming to food donation and waste to wellbeing, Waitrose is involved in a huge variety of sustainable initiatives. So…