tone of voice touchpoints

Tone of voice touchpoints

It can take time to develop a tone of voice for your brand – a way of speaking that belongs to your business. But once you’ve got it pinned down, how can you get it to work harder and stretch further? As holiday season approaches, now seems a good time to take a look at hotel and…

linguistic howlers

Linguistic howlers

English is a funny old thing. With so many words that sound the same, but are spelt differently, it’s easy to confuse your deserts and desserts. So here’s a handy little guide to help keep any confusion at bay – especially when writing in a hurry.  Compliment vs Complement A cracking Chardonnay complements your food….