Quality

What does ‘quality’ sound like?

Ask most brands what’s special about their service or product and they’ll say ‘quality’. But how can you put this into words? How can your tone of voice help express this quality? Part of getting across quality comes down to the facts: the substance that really makes a tangible difference. But the way you write about your…

The sheer loveli

The sheer ‘lovelijubliness’ of words

It’s amazing really, with dictionaries packed with words, writers can’t help but make up even more. Sometimes they do it to name a thing that only exists in their heads. Other times they simply want to amuse, confuse or ‘discombobulate’ their audience. And once in a while, the word or phrase becomes part of our…