Copywriting is all around us, glaring down from billboards, fighting for space on packaging. Sometimes it inspires us, but all too often it just fades into a crowded background.
Great copywriting should sparkle like a polished pebble. Tinkle like a triangle. And make your message whoosh around your audience's mind. Just like good design or a smart website, copywriting is at the heart of how your product, service or brand is received.
At Ink Copywriters we understand all of this. We're a team of award-winning copywriters and tone of voice experts who make words work harder, on everything, at every opportunity. Quite simply, we provide copywriting, tone of voice consultancy and writing training for a veritable smörgásboard of clients.
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A text too far? 05/03/2010
We’re all familiar with text speak in one way or another, even if it’s just the basics of gr8, LOL and atm. But now there’s a new (ish) craze sweeping the nation, thanks to the predictive text function on mobile phones.
When you set your mobile to predictive text – often know...
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